Be Royal in Your Own Fashion: Act Like a King to Be Treated Like One

In M&A, lead with confidence rooted in competence, while extending dignity to everyone around you.

Always act like a king if you want to be crowned. Your bearing and self-presentation set the standard for how others will treat you. If you are casual and sloppy, you will be treated with disrespect. But if you comport yourself with dignity and confidence, you will inspire the same in others.
Robert Greene, The 48 Laws of Power (Law 34: Be Royal in Your Own Fashion: Act Like a King to Be Treated Like One)

Built on Robert Greene’s The 48 Laws of Power. The M&A interpretation and case analysis are my own.

13 min read

The Law in the Boardroom

Early in their careers, many professionals quietly believe that confidence arrives through promotion. When I become manager. When I become partner. When I close a major deal. Then I will finally feel credible. Yet experience teaches a different lesson. Titles create authority, but they do not automatically create presence.

M&A is an environment where status matters. Titles matter. Experience matters. Track records matter. People assess credibility constantly. The temptation is obvious: perform importance, use hierarchy, and project superiority. Yet the professionals most respected over time often behave differently. They enter rooms without apology, but also without arrogance. They ask thoughtful questions, acknowledge expertise regardless of seniority, and remain composed under pressure. They do not need others to feel small in order to feel significant.

In M&A, the professionals who command lasting respect are rarely those demanding recognition. They are those who quietly demonstrate that they already respect themselves.

The M&A Interpretation

Greene says: Act like a king to be treated like one. The M&A version becomes: Carry yourself with dignity so that others feel dignified in your presence. Because confidence becomes most powerful when it creates safety rather than fear. The industry already struggles with hierarchy, ego, and prestige. The dealmaker who believes being the smartest person in the room gives them permission to treat others poorly is not demonstrating leadership; they are demonstrating insecurity disguised as confidence. You do not need to diminish others to elevate yourself.

Seven Cases from the Deal Floor

Case 1Done right

Microsoft (Satya Nadella)2014–Present

The master

The global workforce, who needed a leader who elevated conversations rather than dominating them.

When Satya Nadella became CEO of Microsoft, observers noticed something unusual about his executive presence.

He projected confidence without aggression. Curiosity without weakness. Empathy without indecision.

He fundamentally changed the tone of leadership at the company. People respected him not because he dominated conversations or demanded submission, but because he consistently elevated them.

Empathy
Core leadership trait established
$3T+
Market cap achieved under this model
  • He replaced a culture of "know-it-alls" with a culture of "learn-it-alls".
  • Presence does not require intimidation; it requires grounded self-respect.
Key lesson

Presence does not require intimidation. Elevating others elevates the entire organization.

Case 2The everyday pattern

The Junior Analyst Who Asked the Question

The master

The senior executives, who were trapped in their own assumptions and needed a course correction.

During a critical acquisition review, senior executives were debating complex synergy assumptions.

A junior analyst hesitated, then spoke up: "I may be wrong, but I think we are double-counting the synergies here."

The room paused. The observation proved entirely correct, saving the deal team from a major modeling error.

Afterward, a senior partner remarked: "Confidence isn't knowing you're always right. It's being willing to contribute thoughtfully, even when you're the most junior person in the room."

1
Thoughtful question asked
100%
Shift in room dynamic
  • Self-respect allows people to participate before they feel completely ready.
  • True confidence is quiet enough to listen, and secure enough to speak.
Key lesson

Self-respect allows people to participate thoughtfully before they feel completely ready.

Case 3Done right

Warren BuffettOngoing

The master

Shareholders and the public, who value clarity and honesty over financial jargon and performance.

Warren Buffett is one of the most successful investors in history, yet his communication style remains remarkably simple and accessible.

He avoids unnecessary complexity, acknowledges his mistakes openly in his annual letters, and teaches patiently.

His confidence comes from absolute clarity of thought rather than performative superiority.

Decades
Of consistent, simple communication
100%
Acknowledgment of mistakes
  • He never uses complexity to intimidate or obscure.
  • Authenticity often strengthens credibility far more than polished arrogance.
Key lesson

Authenticity often strengthens credibility. Confidence comes from clarity, not performance.

Case 4Cautionary tale

The Executive Who Needed Every Answer

The master

The team members, who stopped raising valid concerns due to the leader's performative certainty.

One executive believed that true leaders should never admit uncertainty or say "I don't know."

Questions became performances. Every challenge demanded immediate, absolute certainty.

Eventually, people stopped raising concerns or pointing out risks. The appearance of total confidence actively discouraged honesty.

The organization suffered as blind spots grew, all because the leader's fragile ego could not tolerate the appearance of not knowing.

0
Valid concerns raised eventually
High
Cost of unaddressed risks
  • Pretending to know everything weakens trust.
  • The appearance of absolute confidence often masks deep insecurity.
Key lesson

Pretending to know everything weakens trust. The appearance of confidence discourages honesty.

Case 5Done right

The Founder Meeting Employees

The master

The acquired workforce, who were anxious about the future and needed integrity over false promises.

Following a difficult acquisition, employees were deeply worried about the future of the company and their roles.

The founder entered the town hall. He did not promise certainty or paint a fake picture of a perfect future.

Instead, he acknowledged their concerns, thanked them for their years of contribution, and spoke with pride but without self-importance.

People left reassured. Not because all the answers existed, but because his integrity and respect for them were clearly visible.

0
False promises made
100%
Focus on visible integrity
  • He carried himself with dignity, which gave the room dignity.
  • Humility and confidence can, and must, coexist.
Key lesson

Humility and confidence can coexist. People are reassured by integrity, not just answers.

Case 6The everyday pattern

The Consultant Nobody Forgot

The master

The client team, who valued trust and preparation over performative credentials.

Two consultants joined a critical client integration workshop.

The first spoke constantly, referenced prestigious credentials, and corrected others publicly to establish dominance.

The second arrived prepared, listened carefully, contributed selectively, and gave credit generously to the client's internal team.

Months later, the client requested only the second consultant by name for the next phase. Not because she demanded attention, but because people trusted how they felt around her.

1
Consultant requested by name
0
Times she corrected others publicly
  • Respect earned quietly often lasts longest.
  • People remember how you made them feel, not how many degrees you listed.
Key lesson

Respect earned quietly often lasts longest. People trust how they feel around you.

Case 7The everyday pattern

The Empty Chair

The master

The son, learning that leadership is about character, not just the title on the door.

A father brought his young son into an empty corporate conference room. He pointed toward the large, leather chair at the head of the table.

The son smiled. "That's where the boss sits."

The father nodded, then asked: "What makes someone deserve that chair?"

The boy thought carefully. "Being important?"

The father shook his head. "Many people sit in important chairs. Not all of them deserve them. The people who deserve that chair make others feel heard. They make difficult decisions. They admit mistakes. They protect people when they can. They stay calm when others panic. The chair doesn't create the leader. The leader gives meaning to the chair."

Years later, the son remembered that conversation whenever titles entered the room. Because respect was never supposed to flow from position alone. It was supposed to flow from character.

1
Empty chair
Lifetime
Lesson on character over position
  • Status granted by title is temporary.
  • Respect earned through conduct endures.
Key lesson

Status granted by title is temporary. Respect earned through conduct endures.

The Four Practices of Quiet Confidence

Together, these practices create confidence without ego.

  1. 1
    Respect yourself

    Do not diminish your value. Own your expertise. You do not need to apologize for your competence.

  2. 2
    Respect others equally

    Titles do not determine human worth. Treat the junior analyst with the same fundamental dignity as the board chair.

  3. 3
    Speak with clarity

    Confidence communicates simply. It does not hide behind jargon, complexity, or performative aggression.

  4. 4
    Remain humble enough to learn

    Certainty without curiosity becomes arrogance. The strongest leaders are always willing to be students.

How to Apply This at Your Level

Senior

Your behavior defines how power is experienced in your organization. Use your authority to create dignity rather than distance. Extend respect before demanding it.

At every level, the discipline is the same. Respect yourself enough not to seek validation, and respect others enough not to demand submission.

The Beautiful Paradox

This law contains one of the most elegant paradoxes in leadership. People often assume confidence means proving superiority. Yet, truly confident people rarely need to prove anything. Meanwhile, those most desperate to display status are often seeking reassurance themselves.

The strongest presence combines self-respect with humility.

Every acquisition introduces new hierarchies. New reporting lines. New titles. New distributions of authority. It becomes easy to confuse position with leadership. To assume that the loudest voices possess the greatest wisdom. Or that confidence requires certainty and dominance.

The leaders who endure understand something different. They enter rooms with preparation rather than performance. They acknowledge what they know and what they do not. They extend respect before demanding it. They recognize expertise regardless of where it sits within the organizational chart. Because dignity is not diminished by sharing it.

"In M&A, executive presence is not the ability to make people feel small. It is the ability to make people feel capable while trusting that your own value does not diminish in the process."

In M&A, the professionals people remember are rarely those who made everyone aware of their importance. They are the ones who helped others discover their own. Because leadership is not the privilege of occupying the largest office. It is the responsibility of making people feel that their contributions matter. And perhaps the most royal thing a leader can do is this: to carry themselves with enough confidence to stand tall, and enough humility to help others rise beside them.

Law 34 of 48

Be Royal in Your Own Fashion: Act Like a King to Be Treated Like One

In M&A, lead with confidence rooted in competence, while extending dignity to everyone around you.

To carry themselves with enough confidence to stand tall, and enough humility to help others rise beside them.

Dealmaker’s Reflection

Before your next meeting on a live deal, ask yourself:

  • 1.Am I performing importance to mask insecurity, or am I grounded in my actual competence?
  • 2.Do I use my authority to create dignity for others, or distance?
  • 3.When I am challenged, do I respond with curiosity and clarity, or with defensive arrogance?
  • 4.Am I waiting for a title to grant me presence, or am I cultivating executive presence right now?